The Lewis Model
The Lewis Model was developed as a practical, visual and effective solution to help businesses and other international organisations understand the causes and consequences of different cultural dynamics across the world and how these impact on business efficiency and profitability.
It is a tool designed specially with international professional organisations in mind, and is geared towards helping to equip you with cultural competence to deal with different nationalities and ethnic groups and maintain open and mutually beneficial communication.
The Lewis model incorporates all the major elements of culture and reflects this in your own cultural profile, which we then utilise to help you navigate the complications of international business. The purpose of a model for cultural behaviour is to formalise the study, beginning with an analysis of the genetic and environmental background and writing a blueprint for the subsequent historical development.